Pano pali momwe mungapangire cholowa cha galimoto yanu pokumbukira wokondedwa wanu
Zaka 20 zapitazo, chiwerengero cha njira zomwe mungakumbukire wokondedwa wanu wakufayo chawonjezeka kwambiri. Osakhalanso ndi mwala wapamutu kapena chizindikiro cha m'manda, kukula komweko kwa mankhwala ndi ntchito zomwe zilipo masiku ano zimapangitsa kuti zisakhale zosavuta kusankha msonkho woyenera komanso wowonjezera. Nkhaniyi ikufotokoza momwe mungakhalire chophimba pazenera kapena kukumbukira kukumbukira wokondedwa wanu wakufa.
Bzinesi Yakukula
Malinga ndi Allstate, kampani ya inshuwalansi, a ku America anayamba kuika zida zawo pamagalimoto awo posachedwa nkhondo yoyamba ya padziko lonse isanayambe. Zoonadi, zinthuzi sizinali zowonjezera koma zinali ngati zigibo zomwe zimagwiritsidwa ntchito ku magalimoto pogwiritsa ntchito waya. Cholinga chokhazikitsa choyamba cha bumper chimapita ku Forest P. Gill, wosindikizira wa silkscreen ku Kansas City, Missouri , amene adawonjezeranso zovuta zina panthawi ya nkhondo yachiwiri yapadziko lonse.
Kuyambira nthawi imeneyo, zikhomo ndi zida za magalimoto zakhala zikulimbikitsa zonse zomwe zingaganizidwe, kuchokera kwa anthu ofuna ndale komanso malingaliro olowera ku tchuthi ndi zofuna zawo. Kumayambiriro kwa zaka za m'ma 1990, dziko la United States litangoyamba kumenyana ndi Iraq pa nthawi ya Desert Shield / Dera la Mphepo, zizindikiro zachikasu zomwe zimakhala ndi mawu akuti "Thandizani Amtundu Wathu" zinayamba kutchuka, komanso zidazikuluzikulu.
Mwachidziwikiratu, munthu wina ali ndi pakati pakupanga chophimba chokhumudwitsa / chiwonetsero cha kulemekeza moyo wa wokondedwa wake, ngakhale kuti ndi liti komanso liti losadziwika. Kuchokera pa kukula kwa intaneti komanso kumasula zojambula zowoneka pazenera pazenera, komabe, kugwiritsa ntchito chiwonetsero cha mawindo a kukumbukira kukumbukira .
Malingana ndi nkhani imene inalembedwa mu The New York Times mu 2005, kampani inayake ya ku Columbus, ku Mississippi, inati chiwerengero chazithunzi zazenera zokhazokha chinali "pafupifupi 20 mpaka 30 peresenti ya bizinesi yathu."
Mmene Mungapangire Chipinda Chokumbukira Chikumbutso
Masiku ano, kupeza kampani imene imapereka mawonedwe a mawindo a chikumbutso ndi ophweka pofufuza pa intaneti kwa mawu omwewo , mwachitsanzo, "ziwonetsero zawindo la chikumbutso." Makampani ambiri amaperekanso zigawo zina pa webusaiti yawo yoperekedwa pazithunzithunzi zazithunzithunzi, zomwe zimakonzedweratu ndi mutu, monga achipembedzo, ozimitsa moto kapena kugwiritsa ntchito malamulo, zida zankhondo, ziweto, zokondweretsa, ndi zina.
Onetsetsani kuti mutenge nthawi kuti muwone zomwe mungapeze pa intaneti kuchokera kwa anthu ambiri kuti mupeze kampani yomwe imapereka chotsatira / chotsalira chomwe mumapeza chofunikira - chinachake "chimene chikulankhula ndi inu" ndikujambula khalidwe lofunika kwambiri payekha ndikufuna kukumbukira. Kupenda makampani angapo kudzakuthandizani kuyerekezera mitengo ( onani m'munsimu kuti mudziwe zambiri zokhudza ndalama zomwe zikukhudzidwa ).
Mukasankha wopereka, chinthu chotsatira ndicho kusankha ngati mukufuna kukumbukira mwambo wokhala ndi chikumbutso kapena chimodzimodzi chomwe chimaphatikizapo chinthu chodziwika bwino . Makampani ambiri amapereka zizindikiro ndi kalata yovomerezeka-kapena mawu-malemba omwe akukonzekera kuti agwirizane ndi malo opezeka a decal / sticker.
Izi zimasintha ndondomekoyi ndi kumathandiza kupeza zotsatira zowonongeka.
Kuonjezera apo, mosasamala kanthu kuti mukufuna fungo lawindo lokha kapena lophatikizapo chinthu chophatikizira, ambiri opereka amapereka zowonongeka pa intaneti zomwe zikukuthandizani kuti muwone momwe choyimira chanu / chiwonetsero chanu chidzawoneke pamene mwawonjezera mwambo wanu komanso pamaso panu imayika ndondomeko yanu.
Zifukwa zingapo zimakhudza mtengo umene mudzalipire choyimira chanu / chikumbutso , monga kukula kwake, kuchuluka kwa mawu omwe mumafuna, kugwiritsa ntchito katundu kapena maonekedwe a mtundu, kuchuluka kwa momwe mumayendera, ndi zina zotero. Mwa kukula kwake, zizindikiro za chikumbukiro kawirikawiri amachokera pa masentimita asanu mpaka mazana asanu ndi awiri (kapena kuposa).
Sankhani kukula komwe mukufuna kugwiritsa ntchito choyimira / chovala pa galimoto yanu - monga zenera, kumbuyo kapena pakhomo, nyumba, etc. - komanso momwe mukufuna kuchitira.
Monga tafotokozera pamwambapa, kuchuluka kwa malemba omwe mukufuna kuwonjezera kumakhudzanso mtengo umene mudzalipire. Omwe amapereka zambiri amaphatikizapo dzina la womwalirayo ndi kubadwa kwake ndi tsiku la imfa pamtengo wotchulidwa, koma malipiro ena owonjezera pa mzere uliwonse . (Kachiwiri, zimapindulitsa kugula pafupi ndi intaneti kuti mudziwe kuti kampani ikupereka mtengo wotani pa zomwe muli nazo m'maganizo.) M'munsimu mungapeze mndandanda wa mawu ogwira mtima ndi mawu olembedwa pansi pa "Related Articles" omwe mungaganizire kuwonjezerapo kwanu choyimira chikumbutso cha mwambo.
Makampani ambiri amapereka zizindikiro zawo mu mitundu yosiyanasiyana popanda ndalama zina zowonjezera, koma muyenera kuganizira mtundu wa galimoto yanu ndi kumene mukufuna kuyika choyimira / chisankho posankha mtundu . Mbalame yoyera kapena yowala imasonyeza bwino magalasi omwe amagwiritsidwa ntchito ndi opanga magalimoto ambiri, mwachitsanzo. Mtundu wakuda, monga wakuda kapena wabuluu, umasiyana mosiyana ndi mitundu ya utoto yomwe imagwiritsidwa ntchito m'thupi la magalimoto ambiri. Ngati chikumbutso chanu / choyimitsa chikumbutso chanu chikuphatikizapo mtundu wozunzikirapo, ndiye kuti simufunika kudandaula za mtundu wanu wosankha.
Pomaliza, chifukwa cha zomwe tafotokoza pamwambapa, chiwerengero cha zikumbutso / zizindikiro zomwe mukuzilamulira panthawi imodzi zidzakhudza mtengo. Makampani ambiri amapereka zowonjezera zotsalira pogwiritsa ntchito chiwerengero cha zikhomo / zizindikiro zomwe mumagula . Kawirikawiri kuyambira pafupi $ 4 kapena $ 5 kuti chikumbutso chimodzi chiwonongeke / choyimitsa, mtengo ukhoza kugwa pa unit pokhapokha mutagula zisanu, 10 kapena 20+ panthawi yomweyo.
Zimakhala zachilendo kwa wachibale wanu, wachibale kapena bwenzi la wakufayo kuti awononge zizindikiro khumi ndi ziwiri zojambula pamaliro pazikumbutso ndi kuzipereka pamaliro kapena kuikidwa m'manda kwa anthu ena, kotero, musanalamulire, muyenera kusankha ngati mukufuna kuti mudziwe nokha kapena ena. (Ndipo musaiwale kuti ndalama zomwe mumatumiza ndizofunika kusankha pa kampani imene mungagwiritse ntchito.)
Mosasamala kanthu za chisankho chanu, fayilo yowonetsera mwambo / choyimira kulemekeza wokondedwa wanu wakufayo imapereka njira yoopsa yopanga "chikumbutso chamtundu" chomwe inu ndi aliyense amene mukuchiwona chidzayamikira njirayo.
Zotsatira :
"Ndinakukhudzirani: America's Bumper Sticker Obsession" ya Brendan ONeill, August 3, 2012. Blog Allstate . Inapezedwa pa June 22, 2014. http://blog.allstate.com/stuck-on-you-americas-bumper-sticker-obsession
"Kumbuyo kwa Window, Zovuta kwa Akufa," ndi Allison Engel, pa December 11, 2005. The New York Times . Inapezedwa pa June 22, 2014. http://www.nytimes.com/2005/12/11/fashion/sundaystyles/11DECALS.html