Mauthenga a Pulogalamu ya Anthu Powonjezera ku Zomwe Zilikuyamwitsa
Kwa zaka zingapo zapitazo, momwe machitidwe a chitukuko akhala akupezeka m'zinthu zonse za chikhalidwe, akatswiri a zachipatala ndi mabungwe akhala akugwiritsa ntchito kwambiri chitukuko kuti athe kuyankhulana ndi chiyembekezo ndi odwala. Monga momwe chikhalidwe cha anthu chinakhalira chochulukirapo, mwayi unakula kwambiri kuti anthu ogwira ntchito zamagulu amtunduwu adze m'mabungwe ndi zipatala.
Mzipatala zaposachedwapa zazindikira phindu la kugwiritsa ntchito chitukuko pofuna kugulitsa ntchito zawo kwa odwala komanso kuuza ena zaumoyo ndi nkhani.
Maofesi a zachipatala ndi ofunika kwambiri omwe adzapitirizabe kukula muzaka zonse zikubwerazi. Chimodzi mwa machitidwe a chipatala omwe amatsogolera chigamulo chogwiritsa ntchito chitukuko ndi Mayi Clinic, yomwe inakhazikitsa Social Media Center ndipo inali chipatala choyamba kuchita.
Maudindo Akuluakulu a Othandizira Othandiza Anthu Amagulu a Zachipatala
Othandiza anthu pazipatala kumathandizira kulimbikitsa chithandizo cha chithandizo chamankhwala kwa odwala kudzera m'magulu ambiri a zamalonda kuphatikizapo Twitter , Facebook, YouTube, ndi Blogs. Zambiri mwazochita zowonongeka zimatha kuyang'aniridwa ndi abwenzi mu dipatimenti yotsatsa malonda mpaka wina wodzipereka, wodzipereka wodziwa zamagulu a zamalonda angathe kubwereka kapena kugwilitsidwa ntchito. Zipatala zina zingakonde kulandira anthu ogwira ntchito pazinthu zogwirizana ndi mgwirizano m'malo mogwiritsira ntchito nthawi yeniyeni.
Kuphatikiza pa kuyang'anira njira zowonongeka, magulu othandizira azinthu angakhalenso ndi udindo wophunzitsa ndi kuphunzitsa madokotala momwe angagwirizanitse ndikuphatikizira zowonjezera machitidwe awo, kukweza ntchito zawo, ndikugawana uthenga wathanzi ndi zosintha ndi anthu ammudzi.
Zochitika ndi Maluso Ofunika ku chipatala cha Social Media Careers
Dana Lewis akutsogolera njira yopitilira ntchitoyi, monga Interactive Marketing Specialist ku chipatala cha Swedish ku Seattle, Washington. Iye ndi mmodzi mwa oyang'anira nthawi zonse omwe amagwira ntchito pazomwe amagwira ntchito kuchipatala, choncho, abwana ake ndi amodzi mwa atsogoleri a chipatala.
Lewis ali ndi digiri mu Public Relations ndipo akuwona kuti chikhalidwe chomwecho mu PR kapena malonda ndi maziko abwino a oyang'anira mauthenga, komanso chidziwitso cha zamalonda. Kuonjezerapo, luso lapakompyuta ndiloyenera, ndipo chidziwitso china cha ma coding ndizothandiza kwambiri.
Akatswiri ofufuza zachipatala ayenera kukhala ndi luso lapadera lolankhulana, pamlomo ndi kulembedwa, m'magulu onse, "kuchokera kuzinthu zopereka zakudya kwa C-suite" ndi zonse zomwe zili pakati, Lewis akuwonjezera. Maluso apadera, maphunziro, ndi kulankhulanso amafunikanso kusunga antchito pazinthu za ndondomeko zamagwirizano, makamaka momwe zimakhudzira HIPAA ndi zina zachinsinsi zokhudzana ndi zaumoyo ndi zalamulo. "Pakati pachisangalalo ndi chitetezo choyamba ndizofunika kwambiri" pa zinthu zofunika kwambiri, Lewis akunena.
Chifukwa chipatala chachipatala ndichachilendo, ndipo chithandizo cha zaumoyo ndi kusintha kosinthika, makampani osinthika, kusintha ndi kusinthasintha komweku kudzakuthandizeninso ntchito ya chipatala.
Mmene Mungapezere Ntchito Monga Chipatala Chapafupi
Chipatala chachipatala ndi ntchito yatsopano, ndipo sizipatala zonse zomwe zikugwiritsira ntchito akatswiri a zaumoyo (koma pano), koma chiwerengero cha maofesi omwe akupezeka chikuyenera kukula m'zaka zingapo zotsatira.
Kodi mungapeze bwanji ntchito kuchipatala? Gwiritsani ntchito zamalonda, ndithudi! Dana Lewis, mwachitsanzo, akugwirizana ndi bwana wake wamtsogolo poyamba pa Twitter. Dana amapereka uphungu wowonjezera awa kwa iwo amene akufuna ntchito yachipatala yofanana ndi iye mu zamalonda:
- Pezani Mphunzitsi: Kuphatikizana ndi kugwirizana kwake ndi bwana wake wam'tsogolo, Lewis adakonzanso mgwirizano ndi akatswiri omwe anali kale kugwira ntchito kuchipatala mofanana.
- Pezani Mavuto: Ngakhale kuti ndi nthawi yochepa kapena yopanda malipiro, ntchitoyi ingakhale chida chofunika kwambiri cha ntchito.
- Kuyankhulana kwachinsinsi: Ngati simungathe kupeza mayankho a ntchito, onani ngati wina angakambirane za zosowa za m'tsogolo kapena za malo awo.
Ngati mukuvutika kupeza ntchito, yesetsani kudzipereka kuchipatala. Sikuti mudzangophunzira za malondawo, mutha kukwanilanso makina othandizira, kapena kupeza otsogolera kumeneko. Komanso, Dana amalandira aliyense wokhudzidwa ndi chithandizo chamankhwala chamagulu kuti amutsatire zowonjezera pa Twitter.
Mavuto Otsogoleredwa ndi Chipatala cha Social Media Specialists
Lewis akugogomezera kuti ali ndi mwayi wotenga udindo wake ndi bungwe loganiza bwino. Akulongosola kuti anthu ena ambiri omwe ali ndi maudindo ofanana ndi omwe amabwera chifukwa chosowa kumvetsetsa za ubwino wa magulu a zipatala komanso zomwe zimaphatikizapo. Komabe, ku Swedish Medical Center, sakukumana ndi mavuto ambiri omwe angakhalepo m'mabungwe ena. Mfundo yakuti Sweden inalemba munthu wina nthawi zonse zokhudzana ndi chitukuko chatsopano, imati zambiri zokhudza kudzipereka kwa kayendetsedwe kake ndi kugwiritsiridwa ntchito kwa ma TV.
Ndiye kodi vuto lake lalikulu ndi chiyani pa ntchito yake? Mwachidule, "nthawi". Lewis akupeza kuti kupeza nthawi ya misonkhano yonse ndi kuika patsogolo ntchito zake zonse ndizovuta kwake, ndipo akukhumba kuti pali maola ambiri patsiku. Iye akugwira nawo ntchito zambiri m'maboma osiyanasiyana komanso machitidwe osiyanasiyana kotero kuti kuthekera kwa ntchito zambiri, ndi kusunga nthawi yogwira ntchito ndizofunikira kwambiri.
Malipiro a Othandizira Achipatala Achikhalidwe Chachipatala
Popeza palibe ntchito zambiri zomwe zingagwiritsidwe ntchito ngati chiwerengero cha ntchito, zimakhala zovuta kufotokoza malipiro enieni a ofesi ya chipatala. Monga ndi ntchito iliyonse, msinkhu wa maphunziro ndi chidziwitso chazomwe zingakhale zofunikira pa malipiro operekedwa. Misonkho yofananitsa ikhoza kufufuzidwa poyang'ana pa malonda, mauthenga, kapena mafilimu owonetserako anthu m'deralo.
Kuti mudziwe zambiri, mukhoza kutsatira Dana Lewis kapena abwana ake, Swedish Health System, pa Twitter.